TikTok Shop semakin populer karena dianggap berhasil menggabungkan antara media sosial dan e-commerce. Berhasil menjadikan media sosial sebagai tempat berbelanja online. TikTak Shop memungkinkan pe…
Table of Contents: Chapter 1: Technology in The Discruption Era Chapter 2: Digital Economy Chapter 3: Digital Business Platforms Chapter 4: Digital Marketing Management Concepts Chapter 5: D…
From the American Marketing Association, the world's largest and most comprehensive professional association of marketers, comes the AMA Marketing Toolbox series, a unique source of information, id…
This new edition includes in-text and boxed examples, as well as chapter cases, global issues, technology, ethics, and applied decision making. Other marketing themes include critical and current i…
International Edition has proven to be the premier teaching and learning solution for principles of marketing courses. This best seller only grows stronger with each groundbreaking new edition, bui…
The author team brings extraordinary experience to the development of their text. For example, they have benefited from the feedback of many users of the first edition of Marketing in Asia.
The excitement, challenges, and controversies of global marketing. Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will hel…
This book uses a three-pronged framework to organize the discussion of how to conduct global business: foreign entry, local marketing and global management. Johansson seeks to develop the varied sk…
This book is dedicated to the development of decision-making skills in marketing. The material introduces concepts and tools useful in structuring and solving marketing problems, while class tested…
In this book, there are eight sections which have the core of separate discussion and the core is explained in the form of chapters. In the first part, we will understand what marketing management …
SME adalah sebuah model yang diredefinisi, komprehensif, dan sedehrana, naum sangat solid.
"Services Marketing" recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book's content is to develop strong customer r…
Aturan main baru yang ditawarkan oleh seorang figur pemasaran ternama bagi para profesional pemasaran dan para pemimpin bisnis. Dalam Marketing Insights from A to Z, Philip Kotler, mendefinisikan k…
Regis McKenna is the founder and chairman of Regis McKenna, Inc., an international marketing consulting firm headquartered in Palo Alto, California, He is also a general partner at Kleiner Perkins …
Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them …
Kim and Mauborgne present a non-competitive approach for achieving high business growth through the development of uncontested market space with practically limitless potential. Drawing upon a stud…
The goal of every marketer is to create more value for customers. So it makes sense that our goal for the fourteenth edition is to continue creating more value for you, our customer. Our goal is to…
Dalam buku ini ada 6 bab yang membahas 4 trik hebat tentang strategi gila dalam meledakkan penjualan.Bak pertama tentang "Saatnya Menggunakan Cara Gila Dalam Pemasaran" Bab kedua tentang "Bagaim…
Sebuah penelitian bersifat kualitatif yang mendasarkan pada persepsi atas suatu variabel tertentu menjadi penting untuk mengungkap dan menelisik seberapa jauh keterlibatan variabel tersebut memberi…
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences. The ninth edition incl…
This best–selling casebook presents a series of fascinating scenarios that lets the reader learn from some of today′s most prominent business players. In a lively, conversational style, Robert …